Client OL / Olympique Lyonnais
Catégorie(s) Motion
Année 2019
Partagez
The new graphic identity of OLTV is signed Big Company! ⚽️
The teams worked on the creative concepts, the design of all the credits, jingles, and branding elements for the channel!
The new identity focuses on the sensations, emotions and feelings of the spectators. The realistic, sensitive and dynamic processing of the image aims to bring the viewer up close to the action, the team, the stadium and its supporters.
The creative direction relied on 3 strong key concepts to produce the new charter:
IMMERSION | UNION | FERVOR
Artistic Direction / Director: Alexandre Frantelle
Conception / Graphics / Animation: Damien Jonquet; Terry Mayor
More information on the OL website https://www.ol.fr/fr-fr/contenus/articles/2019/09/13/oltv-fait-peau-neuve